There are a lot of services that branding firms do handle and maintain. The major ones are the design of the logo, creation of branding message, brand positioning, branding voice, style guide, and social media marketing. With that being said, they support businesses in the most effective way possible. These six brand strategy services can assist you in strengthening your marketing approach, so let’s review each of them.
1. Logo design
First impressions are very important, and for your potential customers, a logo will provide the earliest sight of your company. A company logo is effectively the face of the firm, and it should tell prospective clients everything they need to know about your business.
Consider practically any brand, what comes to your mind? Almost certainly, it is their logo. For the most recognizable firms, logos surpass cultural and international boundaries, becoming instantly identifiable throughout the world. Take the example of Coca-Cola, as one of the most recognizable brands. This may be an extreme example, but it demonstrates how critical a strong logo is for capturing the attention of buyers in crowded markets.
Without saying a single word, a logo can demonstrate almost everything about your firm to potential clients. The Script for Coca-Cola symbolizes the company’s long history and a core product that has stayed essentially unchanged for more than a century. The owners are aware of the benefit they are receiving. Maintaining a vintage logo year after year helps convey the message that the product has withstood the test of time and that there is no need to fix what isn’t broken.
Branding companies can assist in the creation of logos that constantly attract the eye of the customers. They establish a distinct brand and communicate fundamental business principles. Whether a business wishes to emphasize its historic roots, innovative and disruptive ideas, or unflinching professionalism, logo design services can create an ideal visual depiction of those values.
2. Brand statement
A brand statement should answer the questions that are directly connected with your unique value proposition. The customers should see why exactly it encapsulates everything about your business, from marketing plan to relevant content production. The brand statement does consist of the following parts:
- Unique value proposition
- Key differentiators
- Brand principles
- Target audience
- Product positioning
Everything your business says should have a purpose, and that purpose should always be consistent with your brand messaging. Consider Subway. It operates a fairly successful, fast-food business that could last for decades. Today, it is the country’s largest fast-food chain, accounting for 18.5 percent of the overall market. Subway’s success has been largely attributed to its marketing shift to cater to health-conscious consumers.
Businesses can receive expert help on how to design the proper brand statement for their audience, industry, and organization by partnering with a brand agency. In some circumstances, a minor change to a current technique may suffice, while in others, a complete rebranding is required.
3. Brand positioning
While brand positioning is frequently confused with the brand statement, it is significant to implement it. In a nutshell, brand positioning is the process through which you differentiate yourself from the competitors. If you do not have a clear answer to your unique selling proposition, convincing potential clients to choose your firm over another will be tough.
However, branding agencies can assist with this too. They can evaluate what customers want, what your business can realistically deliver, and how those products compare to those of your competitors through market analysis.
The development process of a branding strategy is all about aligning your capabilities with the expectations and needs of your customers. The purpose of the brand agency is not to overstate their work. They just want to dive deep into what makes your firm distinctive and create an effective strategy for highlighting those assets.
4. Brand voice
Brands have a distinct way of expressing themselves. Some are approachable, some are irreverent, while others are aspirational. It is critical to establish a brand voice and apply it to all marketing activities, and consumer interactions. Having a strong brand voice helps to solidify your company’s identity, and erase any divergence that has the power to hurt your firm.
Numerous businesses want direct assistance during the creation process of brand voice. Again, branding companies conduct in-depth analyses of your target market sector, consumer base, and corporate culture to establish the appropriate approach. For example, a fun, conversational brand voice is unlikely to be appropriate in the financial services industry, where customers seek expert assistance and counsel.
5. Style guide
Style guidelines can be used to precisely define your brand’s voice, statement, design, and more. They demonstrate to your team and business partners how to preserve consistency in various contexts. The appropriate brand color will be applied to design layouts, and the most effective methods of communicating with your primary audience are going to be identified. In a nutshell, it serves as a bible. The brand agency will assist in the development of precise style guides to ensure how to best represent your brand.
6. Social media
Numerous businesses face difficulties with promoting their company through social media. You want your brand to be consistent across all mediums. Businesses must find a way to remain true to their brand statement, voice, and values while leveraging the natural capabilities of social media. It’s a delicate act, and many organizations fail miserably.
That is why partnering with an experienced branding firm may be quite beneficial. They have an in-depth understanding of what content performs well on specific media channels and how to use them without losing brand consistency.