Yes, these drive me absolutely crazy! (Amber not Steve)…..this is an article worth reading.
But advertisers are also wearing women’s patience thin, in a number of ways.
Ad agency Marketel commissioned a survey of 1,000 Canadian women aged 18 to 64 to find out which brands they love, what turns them off, and what they wish advertisers knew about crafting messages for them. The survey is meant to promote a new division of the agency focused on female-targeted marketing, currently launching in Canada. Here are some of the things they found:
What women hate
1) Don’t underestimate women’s intelligence. Ads that assume they know nothing about cars, sports, or finances are marketing poison.
Thanks Globe & Mail!!!
SUSAN KRASHINSKY – MARKETING REPORTER
The Globe and Mail