Content Marketing means creating and sharing valuable free content to draw and convert prospects into clients, and clients into repeat buyers.
Content on the internet has tripled between 2010 – 2013 and social media sharing has doubled between 2011-2013.God! Isn’t it too much of content?How to identify and recognize quality content? We need to create interesting content and make our customers the hero of our stories. Content marketing isn’t going anywhere. If anything, it’s going to become more integral to business marketing. People don’t want just “Ads”, but valuable information to help them make better purchase decision.
Why integrate Content Marketing to business marketing?
- Provokes customer engagement and interaction
- Easy to go viral via social media and generate powerful word-of-mouth marketing
- Easy to communicate with your prospects
- Increases the page rank on search engines
- Doesn’t get stale
