Twitter‘s a much different platform than it was a year ago.
On the surface, it has a new, more streamlined look and a totally overhauled profile page, but the changes go much deeper than that. Since last December Twitter has been slowly rolling out a series of new ad products and capabilities for brands with the aim of making Twitter more marketer-friendly and increasing its own ad revenue.
company’s president of global revenue, Adam Bain, led Marketing through the changes and new products and offered some insight on the company’s slow-and-steady approach to introducing new ad products.
Written by:
Russ Martin
marketingmag.ca
