A “love” approach to business. We liked it!
Posted on entrepreneur.com. Imani Laners is the CEO of Shinko Media, an online advertising sales company based in Montclair, N.J., that creates digital content promotions and experiences for brands and publishers.
Why do we choose one brand over another? Brand loyalty is not a mental act, but an emotional one, and brand loyal customers have an emotional relationship with the brands they’re faithful to. And like Woody Allen explained in Annie Hall, “A relationship, I think, is like a shark. It has to constantly move forward or it dies.”
The challenge for many brands is how to spark that emotional relationship and then keep it going. How does a brand get that first date and turn it into a long, happy marriage? Here are eight steps to creating a successful brand-consumer relationship online.