An informative post from The Entrepreneur’s KIM LACHANCE SHANDROW
“If your social-media plan is to just wing it, your fans and potential customers are going to know,” says Amy Porterfield, social media strategist and co-author of Facebook Marketing All-In-One for Dummies (Wiley, 2013). Worse, it could turn them off of your brand and on to your competitors.
To attract and engage social-media fans and followers — and ideally convert them into customers — you’ll need to carefully map out a clear, effective social-media strategy. Here are some questions you should ask when building your company’s social-marketing plan:
Read more: http://www.entrepreneur.com/article/228324#ixzz2fLBay9gu